keep it simple
13/10/2010 § Hinterlasse einen Kommentar
Innovation is about simple and straight forward offerings, whose benefits must be evident, and fast time to market. Simplicity is the key to successful innovation and is now being achieved by inventors in the east as well as the western world. The back end complexity, which should provide a richer and more superior service to the consumer, must be invisible. In the 1990s I coined the term simplexity to describe this attribute; stressing the need for simplicity in the total user and product experience in the context of increasingly complex ecosystems, devices and architectures.
To paraphrase Leo Tolstoy, I would say that there cannot be greatness if there is not simplexity, goodness and truth.
As smartphones become ever smarter, more pervasive and increasingly affordable, this makes the possibility of ultra-low cost smart devices based on open platforms and customizable for segments such as rural enterprise, more realistic. Dedicated applications and services combined with simplicity are becoming core values in the connected, computer enabled world in which the masses are able to get livelihood-enriching benefits from the convergence and integration of telecoms with computing and the new media.