Connecting the Unconnected
12/11/2010 § Hinterlasse einen Kommentar
70% of India’s population (742 m) live in rural areas and account for over 60% of the growth in mobile telecommunication. Thus in telecoms most of our innovation activity is focused there. Currently, we are working on innovation projects to improve the livelihoods in rural communities, to produce ICT enabled offerings for rural and enterprises and farmers that will increase their productivity by providing instant access to knowledge. Reverse innovation is very important: there is a large BOP (Bottom-of-the-Pyramid) market which is being satisfied by grass-roots ideas. The idea of ‘Connecting the Unconnected’ is being promoted by the GSM Association through various programmes including developments such as Emerging (Ultra Low Cost) Handset Markets.